I try to reflect on practical best practices to make an online business more accessible. Most of advice is very tactical and some is a bit strategical. Hope at least some of it can improve the accessibility of your business.
Online shopping must be more accessible and it must happen now. Pandemics, quarantines and isolation are for sure one of the strongest reasons, but if you are a shop owner in the EU you should also consider the legal part of it. There are for sure also returns of investment, but please do the right thing and stop discriminating people with disabilities!