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Alternative text for images on the web – best practices for developers

The more I know about alternative text for images the more I understand the complexity of it. There are differences between users and content creators about decorative and informative image objectives and developers should never decide if image will be decorative or not. HTML standard includes a lot on this as well and should be read by more people for better accessibility and better web in general.

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Should we add alternative text to a decorative image because of search engine optimization or not

We remember the rule for alternative text on decorative images, right. But is it really so clear what an decorative image is. Sometimes SEO wants us to have alternative text for images that do not directly add to the information. Should we do it for the bots or should we save time for screen-reader users? It depends. As always…

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Correct heading for the headings – what is important for accessible and search friendly heading elements

There are still some myths out there about what we can and can not do and there are also some best practices around use of headings. Please do use them is my advice, but it is not a thing for compliance and SEO itself. It is more about usability.