Advertising is big money. Making your ads inaccessible is expensive. In this post I summarize some common accessibility issues that are present in online adverts.
I try to reflect on practical best practices to make an online business more accessible. Most of advice is very tactical and some is a bit strategical. Hope at least some of it can improve the accessibility of your business.
Do we have more accessibility specialist in 2023 compared to 2022? I got the numbers from IAAP and it’s looking better. And some countries are really doing good, check to learn more about which countries got most new certified professionals.
Need for quicker digital product deliveries connected with remote work due to pandemics and the soon-coming European Accessibility Act will most certainly make a gap in the need for accessibility specialists. Current situation of certified accessibility professionals by the IAAP may indicate which countries are more prepared and which less. The fact remains that we need more accessibility specialists and we need them now!